Heineken’s Departure Roulette is pure Experiential Marketing

Experience Age

“Marketers of everything from cars to movies aim to make their brands a tangible presence in consumers’ lives either in person or digitally through YouTube videos, tweets and Instagrams. According to the Event Marketing Institute’s EventTrack study, marketers spent an estimated 4.7% more last year on event and experiential marketing. The study also indicated that experiential is growing faster for companies with more than $1 billion in total revenue, which hiked their experiential budgets 9.8% in 2012.”

(via adage)

View original post

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s