Customer Experience Is A Feeling…Not A Feature by Laura Seargeant Richardson via LinkedIn

https://www.linkedin.com/today/post/article/20140503145456-2415111-customer-experience-is-a-feeling-not-a-feature

Nice article by Laura Richardson on Kansei Engineering and the role of creating feelings rather than features in user experience design.  Nice look at Mazda Miata’s success and how it applies to other types of customer experience outside of automotive.

 

 

 

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