Zegna appeals to “new leadership generation” with film series via Luxury Daily – Anyone remember BMW Films The Hire?



Zegna prepares new film series to market its brand aesthetics.  The grand-daddy  of luxury brands communicating via film series for me has to be the BMW Film Series The Hire


If you have never seen it, look for it on YouTube, you won’t be disappointed.

I did see an article on Advertising Age stating that BMW is planning a new series.  I look forward to that and the Zegna efforts








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