What Studying Students Teaches Us About Great Apps

Interesting survey of high school students and how they view the role of apps in their lives, what do they really want. etc. Scary that the expectation is an app that would basically step by step guide their life 🙂


Editor’s note:Noah Lichtenstein is an entrepreneur and partner at Cowboy Ventures, a seed-stage fund that backs entrepreneurs reinventing work and personal life through software. 

With over a million apps each in the Apple App Store and the Google Play Store, there’s an app — or 10 — for practically everything a consumer needs. So why is it in an ever-growing sea of competing apps, some take off like rocket ships while most fade into obscurity?  The answer is magic.

Magic — much like unicorns — may not be real per se, but we use it to describe that intangible feeling of delight we get from our favorite apps when they ‘automagically’ just work. I push a button, and presto! my ride appears. I snap a goofy picture and shazam! my friends get a good laugh before it disappears into the ether. I swipe right on a photo of…

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