The Big Picture On Digital Receipts

TechCrunch

Editor’s note: Mark Johnson is CEO of Receipt Reliance Pty Ltd, a company formed to promote the idea of digital receipt storage at your bank. Mark has 23 years experience working in the point of sale industry and is an avid financial technology follower.

What’s happening with digital receipts? The answer to that is a lot. The last five years or so have seen an explosion of ideas surrounding the capture, management and storage of digital receipts. There has been a mad rush by startups and merchants trying to capitalise on the enthusiasm typically generated by a new and innovative concept, and it seems, in the process, they have lost sight of the main beneficiary and owner of the receipt – the consumer.

Arguably, the most common strategy for digital receipts at the moment is the email, and retailers have wasted no time taking advantage of consumers wanting to…

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