Porsche creates brand experiences with a multi sensory pop-up in Manhattan: “The Sound of Porsche”

Experience Age

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“The Sound Of Porsche: Stories of the Brand” transforms space in Manhattan’s fashionable Meatpacking District into a modernized record store – to transport consumers to the true essence of Porsche. At this interactive multisensory brand experience, visitors are immersed in displays of the innovative performance and design that defines Porsche’s senses. The event space is divided into three areas:

The Sound Lab Virtual Drive Experience powered by Bose® features the Porsche 911 Carrera 4S Coupe. The 911 exemplifies Porsche’s commitment to design, innovation, quality and excellence as portrayed in one of the featured media tracks titled “From Draft to Drift – The Porsche 911”. Visitors experience the 911 through sound and visual mapping, selecting a metropolitan melody (urban drive), country cadence (mountain pass) or racing rhythm (the Nurburgring).

The Media Stations through the experience center introduce guests to a custom record / playlist created by Porsche. Viewing highlights include ‘Electrifying…

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