Why vloggers are a waste of time and money for brands – via Lauren Davidson at Telegraph

Interesting research on the effectiveness of video bloggers compared to other channels in terms of effectiveness for brands to drive new awareness and preference.

How much of you been influenced by video bloggers?

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/11393587/Why-vloggers-are-a-waste-of-time-and-money-for-brands.html

 

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