Lack of strategy = rise of politics

Was just reading this review of #CMWorld from a few weeks ago in Cleveland — it’s a content marketing conference, if you don’t know — and came across this section: This approach is the result of us starting out with the assumption that content marketing is for us. This is the end point, she noted—not […]

http://thecontextofthings.com/2015/09/22/lack-of-strategy-rise-of-politics/

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