Video: The Millennial mirage Gen Y is not as advertised, says an Economist panel

http://www.economistgroup.com/leanback/consumers/video-the-millennial-mirage-sonos-pandora-moet-hennessy-ibm/#

 

Nice article and video from Economist Group about marketing to Millennials. Nice panelist discussion from Joy Howard, CMO of Sonos; Alan Schanzer, SVP, agency and advertiser development of Pandora; Jon Potter, CMO of Moet Hennessy USA and Carolyn Baird, global research leader of IBM Global Business Services.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s